In my last vacations in Brazil I went to Rio and, after so many years, I was amazed again with its wonderful landscapes, popular culture and how cariocas really welcome the world. On the beach, people say that it is a tradition to drink mate and eat the Globo cookie. I was disappointed that Rio's mayor has forbidden the home made mate on the sand but the cookie was pretty good and made me remember the delicious snacks of grandma`s home.
Back to Toronto, shopping around in the Forest Hill neighbourhood, I had a nice surprise in an organic grocery store: bottles of Rio Mate. And what is even nicer is that they were well positioned on the shelves, on the top, in front of my eyes, all the different flavours and I really liked the labels design – it caught my attention.
On the product website, there is a nice slogan – A taste of pure Brazil. Also, the whole site is cool, with important info about the product origin and nutrition facts. The pictures give a taste of Rio and Brazilian vibe, which is is completed with news & tips about Brazilian touristic destinations, Brazilian events in Toronto, arts, dance...
The other point to be spotted is the distribution. For a niche foreign product I think it is in the right places and the company managed to get a significant number of points-of-sales. Nice work, Rio Mate! I haven’t compared the price with other brands and I don’t know how the sales are going but for sure the branding, promotion, distribution and, of course, the product (it tastes really good!) are well done, on the right way.
