Vancouver Olympic Winter Games are on and this blog is back in action! From Toronto since now. The Olympics are not for everyone. They are not affordable for most of people. Or they can't just be appealing for many others. So, what about an Olympic escape? That's what Globe and Mail proposed 10 days ago. Rio (Yes! Finally!) is among the options presented in the newspaper. We know that many Canadians travel during this period of the year to escape the winter. What we don't see very often is Brazil in the getaways' places in the travel agencies ads. The question here is: why? Ok, Florida, Cuba and Mexico have also beautiful beaches and exotic flavours. They are closer to Canada and for that reason are less expensive destinations. But why there are so few offers to go to Brazil in Canadian media? If there was more promotion about tourism in Brazil, we could have more Canadian tourists and this could lead to more affordable packages. In the tourism game, Brazil should not discard Canadian purchasing power but take more risks, which mean to invest.
