In the Brandchannel's 2009 Brandjunkie Awards, Brazil got the 5th place in the country category. The award refers to 2008. The question was: Which nation brand improved its appeal the most?
The US with Obama is the winner, with 33.4% of the votes, followed by China (11.8%) that held The Olympic Games; India and its Slumdog Millionaire (10.1%), and Australia (4.1%). Brazil had 3.4%. 4,310 people around the world that are in the Brandchannel community voted in the 2009 awards’ edition.
New values are being added to the brand Brazil and getting recognition. The samba-carnival image is now in company with cultural richness and business opportunities.
It’s good to know that the world is noticing more Brazil and in a better way. It’s interesting to observe that India and Australia do advertising campaigns promoting them overseas. Here in Canada we don’t see anything comparable to this from Brazil, even to promote tourism.
Brazil is doing well but its government could try harder, improving its support to Brazilian cultural events in Canada and to the exportation of products as well.
Wednesday, March 25, 2009
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